Why?
Simon Sinek, when he talks about marketing, talks about the importance of being driven by the why not the what of the corporation. Jim Collins and Jerry Porras examined highly successful companies and their direct competition. Their study results are shared in "Built to Last: Successful Habits of Visionary Companies". Among other key managerial strengths, they found that companies which a strong vision based on the why of their business were the companies that outperformed and outlasted their competition. It would appear by these researchers along with Maslow, Brene Brown, and John Maxwell that the "why" of living, working, being is what makes the difference between living and thriving.
It, therefore seems clear, given research, history and enduring examples of success, that operating effectively and in strength involves being keenly aware of why we do what we do. Fortunately, this means that life is more than the grindstone. It is more than just putting one foot in front of the other to slog on through or days.
Why then, given the clear benefit of moving forward with a clear value-driven focus, do we so readily regress into the "slough of despond" instead of rising above it and stepping on the solid ground of knowing our "why"? We seem to so easily get lost, stepping off of our sure and guided trail and wandering aimlessly without clear focus, objective or purpose in our life.
To begin to process of discovering your "why" some questions have to be asked. What drives you? What moves you forward? What inspires you to work, to live wholeheartedly and have your being, your essence, the core of who you are impacted and energized daily. For me the answer to this question is found in Jesus Christ;
Simon Sinek, when he talks about marketing, talks about the importance of being driven by the why not the what of the corporation. Jim Collins and Jerry Porras examined highly successful companies and their direct competition. Their study results are shared in "Built to Last: Successful Habits of Visionary Companies". Among other key managerial strengths, they found that companies which a strong vision based on the why of their business were the companies that outperformed and outlasted their competition. It would appear by these researchers along with Maslow, Brene Brown, and John Maxwell that the "why" of living, working, being is what makes the difference between living and thriving.

Why then, given the clear benefit of moving forward with a clear value-driven focus, do we so readily regress into the "slough of despond" instead of rising above it and stepping on the solid ground of knowing our "why"? We seem to so easily get lost, stepping off of our sure and guided trail and wandering aimlessly without clear focus, objective or purpose in our life.
To begin to process of discovering your "why" some questions have to be asked. What drives you? What moves you forward? What inspires you to work, to live wholeheartedly and have your being, your essence, the core of who you are impacted and energized daily. For me the answer to this question is found in Jesus Christ;
For in him we live, and move, and have our being (Acts 17:28).
In Christ I am free (Rom 8:2),
I have power (Eph. 1:19),
I am a conqueror (Rom. 8:37),
I am an overcomer (1 John 5:4).
With Jesus is your why, you do not need to fall into despair or fear, nor do you need to achieve greatness to find success. You simply need to center your being on living in Christ. He is a motivator, mover, the source of inspiration and provides direction, instruction, and a pathway to living a meaning-filled life.
2 Timothy 3:16 All scripture is given by inspiration of God, and is profitable for doctrine, for reproof, for correction, for instruction in righteousness:
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